Action Alerts

Capital One exploits chimpanzees (again!)

March 3, 2011

Primate Patrol has received the disappointing news that Capital One is currently running a commercial featuring a young chimpanzee “actor.” This is NOT the first time Capital One has had a chimpanzee in their advertising. Despite a growing public awareness about the ethical problems with using chimpanzee "actors" in entertainment, Capital One still chose to make another chimpanzee commercial.

Please send a polite letter to Capital One asking them not to air this commercial. Your letters can make a difference – just this year, two large companies, Dodge and Pfizer, chose to alter their commercials that featured live ape "actors" and pledged to never use primates in advertising again after hearing from concerned advocates.

Let them know that chimpanzees cannot be trained for entertainment by positive reinforcement alone, and brutal training practices in the entertainment industry are well documented. Remind them that in addition to welfare concerns, using chimpanzees in the media seriously hinders conservation efforts of free-living chimpanzees.

You may send your letter to the CEO of Capital One, Richard Fairbank at

You can also view this alert on PETA's action webpage.

Sample Letter:

Dear Mr. Fairbank:

I was extremely disappointed to hear that Capital One has chosen to air a commercial featuring a young chimpanzee. You should know that great apes used in entertainment are torn away from their mothers as infants, often repeatedly beaten during training, and then discarded when they become too strong to be managed.

Using a chimpanzee for a cheap laugh sends the message that these amazing beings are simply props. Surely you are aware that chimpanzees are endangered species in critical need of protection? You are exploiting chimpanzees for your own profits and this is an unacceptable business practice.

Please make the compassionate decision to remove the commercial from the air, and please consider to never exploit great apes for entertainment purposes again. Thank you for your consideration of my comments on this urgent matter.

[Your name here]
[Your city & state]

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